Overview

• A franchised business must have an appealing and empowering Corporate Image that can only be achieved by the creation and implementation of a powerful and consistent corporate identity and branding.
  
  The principle function of the corporate identity and the branding process is to promote uniformity of business, which the customer will associate with the Trade Name, Trade Mark and its Goodwill. Shrimpy’s corporate identity embraces all of the key elements of an excellent image, portraying success and credibility.
  
  Site Criteria
  :: A minimum space of 60 sq.m. for a food court type and 135 sq.m. for a strip mall type.
  :: Shrimpy must be located near other well-known fast food concepts.
  :: Rent must not exceed 10% of budgeted total turnover with a lease option of not less than 10 years, renewable    for    another 10 years.
  :: Preferably near other international or local chain fast food dining places.
  :: Near sporting clubs and youth gathering places.
  :: Near clustered major business such as banks, government establishments, colleges and tourist attractions.
  :: Sufficient parking space is mandatory.
  :: If the site has a past operating history, it is better not to have a site that was previously a fast food service    operation.
  :: A back door option is necessary, with an opportunity to arrange for a receiving platform
  :: Sufficient power supply and good sewage infrastructure with the facility of an existent grease trap.
  :: The availability of one leased line in addition to two telephone lines.
  
  
  
  

The Grant

• "IPR" Intellectual Property Rights: The right to utilize the Shrimpy Trade Name,Product and Service Marks, Expertise, know-how and all literature and other material protected by copyrights.
  
  Know-how: The Transfer of an extensive amount of accumulated know-how of food business management, sales and marketing, business ../administration and accounting, together with the requirement of the area developer to conform to principles and practices and corporate policies of Shrimpy in the performance of the day-to-day running of the business.
  
  Geographical Boundaries: The exclusive right to operate the Shrimpy business using its know-how and business systems within an exclusive territory.
  
  Terms of the Agreement: An initial period of ten years with a renewal option for further similar periods will be granted subject to fulfilling Shrimpy conditions and standards at the time of renewal.
  
  
  

Initial Training

• The training program is divided into two basic programs:
  -  A comprehensive two-week training and familiarization program at our company owned branches and headquarters.
  -  Two-week professional on-the-job operational training at the franchisee stores.
  
  The training program covers various areas to qualify the franchisee and his staff to operate the business successfully.
  
  Those areas are:
  
       1. Technical Training: Job knowledge for both cooking and service in addition to product handling and flow of            production.
  
       2. Customer Service Training: The customer service concept, positive bodylanguage, customer approach, assertive            listening, empathizing with customers, providing solutions and handling complaints.
  
       3. Franchise Training: Starting the Shrimpy business, communication, franchisee support, responsibilities and            obligations.
  
       4. Management Training: Management, leadership, teamwork and supervisory techniques.
  
       Similar periods will be granted subject to fulfilling Shrimpy conditions and standards at the time of renewal.
  
  

Initial Support

• Site Selection Assistance: The identification of the most suitable site/sites for the establishment of the business, evaluation of site plans and advice on construction and refurbishment of the premises.
  
  Financial Analysis Support: Provision of investment plan and financial analysis for the selected site including profit & loss statements and other analysis such as break even point and return on investment.
  
  Menu Items Customization: The customization of our menu to suit the local taste in each geographical territory.
  
  Architectural Designs/Plans: The provision of sketches and artistic impressions of the Shrimpy stores in addition to store opening action plans and programs.
  
  Kitchen Layout Software: Shrimpy kitchen design & application to suit the available space of the chosen site.
  
  Equipment Support: Provision of Shrimpy lists and specifications of kitchen equipment, accessories and small ware.
  
  Point of Sale Support: Branded point of sale, home delivery, and operation software in addition to physical and digital customization and networking, including reporting system for inventory,purchasing and receiving procedures.
  
  Nominated Suppliers: A list of suppliers will be provided to secure standard quality and prices.
  
  Product Supply: A supply agreement of Shrimpy branded products including a list of mandatory purchases from KURM, and related costs associated with the purchase and distribution of such goods.
  
  Support Material: Including Training and Operating Manual, Corporate Stationery, Forms, supply of Takeaway Menus, Packaging Material, Advertising, Promotional Materials, Software and other.
  
  Launch Marketing Support: The franchisee will be provided with tested consistent corporate identity and compliant marketing support in addition to custom made and pre-prepared marketing and launch plans to ensure the most effective launch of the new Shrimpy Units.
  
  Launch Assistance: 2-week on site attendance of an experienced Shrimpy task team (minimum of 1 person) to assist the franchisee in launching the business successfully.
  
  

Ongoing Support

• On-going Training: Continuous cross-exposure staff support as and when required. Additionally, every franchisee and his selected staff members will need to attend further mandatory training as required by Al-Thiqa Restaurants Co. to ensure continued success.
  
  On-going Support: 24-hour support help-line, quarterly meetings, continuous research and development, introduction of new menu items, centralized marketing campaigns and promotional techniques, periodical visits and motivational award programs.
  
  Marketing Support: A distinct marketing strategy with tested and proven advertising and promotional plans.
  
  Research and Development: Benefit from continuous research and development of new products, promotional techniques and methods.
  
  Menu Engineering and Evaluation: Based on menu items sales analysis, the entire menu structure is evaluated every six months. New menu items will be introduced to substitute for slow-moving ones.
  
  Updating the Operating Manual: The Operating Manual is subject to periodical updates according to the development of the business.
  
  Franchisee visits: To provide an opportunity for business review, analysis, and to extend advice and guidance to the Franchisee.
  
  Franchisee interaction with other Franchisees: With Al-Thiqa Restaurants Co., the Franchisee will be able to network with other Franchisees through contributing to our newsletter, meetings, seminars, training, and Franchisee of the Year award programs.
  
  
  
  

Legal Summary

• ITEMS

  PRE-OPENING EXPENSES

  Professional Fees

  Pre-opening Operational Costs

  Pre-opening Payroll

  Store Rent Up-front Payment

  Promotional Launch Program

  Total Pre-opening Expenses

  CAPITAL INVESTMENT

  Architectural Finishing & Contracting

  Kitchen Equipment

  Total Capital Investment

  Total Investment

  
  Intent to Proceed Deposit: After studying the Franchise Information Memorandum and in consideration of a Non-refundable payment (20% of the initial area development fees) by the potential investor to Al-Thiqa Restaurants Co., an initial agreement will be signed between both parties where the potential investor will be granted the right for an agreed time to enter into an area development agreement for the chosen territory. During such period, Al-Thiqa Restaurants Co. will not grant or negotiate the granting of the Franchise Rights in the same territory
  
  Confidentiality: The potential investor agrees that all confidential information is the exclusive property of Al-Thiqa Restaurants Co. to be held in the strictest confidence. The potential investor agrees that the confidential information may not be reproduced, distributed or disclosed without a prior written consent. .
  
  Area Development Agreement: A separate legal agreement will be provided for each of the Area Developers. The issue of the Agreement enables the Area Developer to secure the rights for the allocated territory.
  
  Store Opening Agreement: This agreement is executed upon the approval of the site and lease terms and the receipt of the store-opening fee. There will be one franchise agreement for each store opened. Each store will have an agreed designated territory radius.
  
  Supply Agreement: The Area Development Agreement will have an appendix for product supplies that will contain a list of mandatory purchases from Al-Thiqa Restaurants Co.. A minimum stock holding will be agreed to upon the execution of such agreement. A credit facility of two weeks will be granted to the Area Developer.
  
  Management Service Fees: To ensure the continuous success of the Area Developer through on-going support and in order to maintain a win/win relationship under Shrimpy Trade Name and Marks using its up to date knowhow and operating manuals, the management of Al-Thiqa Restaurants Co. has established Management Service Fees of 6% on total turnover.
  
  Development Plans: The Area Developer is required to establish 5 stores in the first three years.
  
  Capital Commitment: The shareholders' of the Area Developer must commit a capital of at least US$ 1,500,000 for the first three years. The Area Developer is expected to show letters of credit or bank guarantees for this committed capital. It is not intended to impose a particular capital pressure on the Area Developer, but rather to ensure that the Area Developer is truly committed to the long-term success of Shrimpy and not simply a short-term venture.
  
  
  
  
  

Next Step

• Having received the initial information on the Shrimpy franchise and having decided that Shrimpy is a suitable franchise opportunity, you will undertake the following actions:
  
  Phase One:
  Collect as much data as possible on the Shrimpy concept
  Talk to existing Shrimpy Franchisees
  Complete the franchisee application form. Click here to download the application form.
  Attend our mutual evaluation meetings
  Complete and return Confidentiality, Intent to Proceed Agreement
  
  
  Phase Two:
  Fine-tune the financial analysis with the help of Shrimpy Support Team
  Ask your lawyer to study the Franchise Agreements
  Arrange Necessary Funding
  Sign and return Area Development Agreement
  Work through our step by step timely action plan